I've had a bit of a love affair with Boyce Avenue for going on four years now. For those of you uneducated people, Boyce Avenue are a YouTube band - they have been uploading since 2007 and are the second most searched band on YouTube. Mainly they do covers of everything and anything, but they also write original music of their own which is just YUM. They have over a million subscribers on YouTube and fb and their most watched video (a cover of We Found Love) has over 15 million hits! This is all even more marvellous because they're not signed to a record label at all and have managed to use the Internet to develop an international fan base which has allowed them to tour the world multiple times (I've seen them myself twice already - like OMG they were amazing, I was screaming like a 12 year old at a Beiber concert). They managed to sell 1.2 million records on iTunes just by using social media, which I think is pretty damn impressive - they should probably give some people at my office some pointers... They began their own record label, 3 Peace Records, and now release their material through that. In 2010, they joined together with Universal Republic to release their first major studio album, which they had financed and recorded entirely themselves before signing. They left Universal Republic last year to continue managing themselves and are constantly touring and posting new videos for their fans.
I feel that they're important to show that sometimes all you need is a really great voice and really great songs for people to pay attention. With over 500 million views on their channel, there must be something to be said for just playing great music in your living room with your brothers. There's often a lot of smoke and mirrors involving in the making of pop music but these guys remind me what pop music is really all about. I have some pretty serious respect for these guys for not following the stereotype and really giving me the feeling that they're in this because they love music more than anything - which is pretty much all I could ask for.
The first video I've added is a little video background on the band. Just to warn you, if you go to their channel you will definitely end up flicking through their hundreds of videos so make sure you have some free time on your hands ;) The second video is my record of the day, an original Boyce Avenue song. At the bottom of the blog I've included my Boyce Avenue Spotify playlist with all their best musical gems - go have a listen. They're literally awesome in every way and I love them. <3
The Boyce Avenue Story:
Record of the Day: Boyce Avenue - Find Me (from the album, All We Have Left, 2010 - Universal Republic)
No comments:
Post a Comment